Creative Manager - Partnership Solutions

WQED Multimedia is seeking a Creative Manager for its Partnership Solutions team to support both new and existing multi platform partnerships with local and national corporations, community arts & culture organizations, colleges & universities, nonprofits and other entities seeking to celebrate, champion and positively influence communities across southwestern Pennsylvania, eastern Ohio and northern West Virginia.

This position supports a full suite of integrated B2B marketing efforts: from fielding of inbound RFPs and grant applications to preparing outbound proposals supporting new products and services. This role should encourage and elevate innovation within WQED.

You will be our proposal architect and champion: bringing to life quarterly, monthly and thematic opportunities available for investment by various community partners. You should have a strong passion for creative excellence,  a sharp eye, and the demonstrated ability to package creative offerings so they are clear, concise, exciting and competitive in the marketplace. You will be responsible for extending and evolving WQED’s brand identity through our B2B partnerships, pre- and post-investment.

Reporting to the Head of Partnership Solutions and closely collaborating with the Head of Marketing & Membership (both new roles at WQED), you will develop and manage creative assets that support the entire Partnership Solutions team including Senior Account Executives, Account Executives and Foundation Manager. You will work with the Marketing team to include accurate metrics to tell the story of success in case studies, proposals, and other B2B materials for the marketplace.

This is a hybrid role that’s expected to commute to and contribute from WQED’s offices in the Oakland neighborhood of Pittsburgh at least three days per week.

ABOUT WQED

WQED Multimedia champions communities by telling stories and creating experiences that educate, entertain and inspire our neighbors and friends in Pittsburgh and across southwestern Pennsylvania. Seventy years ago, we launched the country’s first community-supported television station—a forerunner to PBS. Fifty years ago, our classical radio station went on the air. Looking forward, we aim to become known as more than a broadcaster as we enrich communities through education and storytelling.

COMPENSATION & BENEFITS

The annual compensation band for this full-time position is $60,539 to $75,673 base salary, commensurate with experience. This position is also eligible for performance bonuses as a reward, based on overachievement against goal and/or key milestones. Employer-sponsored benefits include health insurance via UPMC’s Business Advantage plan ($500 deductible, with premiums on a wage-based sliding scale). WQED pays 100% of the premiums for: Delta Dental PPO, long-term disability insurance from The Hartford, and basic life insurance at 1.5X salary. We offer optional vision insurance through Vision Benefits of America. After 12 months, WQED also contributes 5% of employees’ salary to a 403(b) retirement plan managed by TIAA-CREF.

RESPONSIBILITIES (including but not limited to)

• Develop and manage all creative materials, inbound and outbound, supporting B2B investment opportunities with WQED
• Collaborate closely with the B2C Brand Manager to develop go-to-market strategies and collateral needed to support B2B underwriting goals
• Work closely across all creative content departments, participating in the process to identify, evaluate and refine new sponsor opportunities
• Design impactful and compelling sales materials including general presentation, department overview and capability decks, case studies, sizzle reels and more
• Utilize market and competitive research to guide value proposition
• Use CRM software to track and analyze the success of creative materials to help guide future strategy and understanding of partner needs
• Design and evolve templates for sponsorship summary presentations that include with metrics and deliverables

SKILLS & QUALIFICATIONS (including but not limited to)

• 5+ years experience in integrated marketing, sales marketing, PR/communications, entertainment/media marketing or similar environment
• Direct experience and understanding of how creative plays into the sales funnel, with evolving priorities and multiplatform media activations
• Proven success with creative concepting, sales/marketing asset project management, and B2B marketing material development across multiple creative screens and touchpoints
• Proactive critical thinker who can communicate strategy effectively and succinctly in written and visual form
• Ability to lead through influence, fostering positive working relationships across multiple departments, setting and managing project deadlines
• Efficient computer skills with proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint), CRM, SaaS, web-based applications and other systems related to the role
• Experience with Adobe Creative Suite, specifically Photoshop, Illustrator and InDesign with knowledge of After Effects is a plus
• Bachelor's degree in Advertising, Business, Sales, Marketing, Public Relations, Journalism, English or equivalent professional experience preferred

EQUAL EMPLOYMENT OPPORTUNITY

WQED Multimedia is a fair and equal employer, providing access and opportunities to all applicants without regard to race, color, creed, religious beliefs, gender, gender identity, self expression, sexual orientation, marital status, age, national origin, ethnicity, ancestry, citizenship, disability, medical condition, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law and as directed by the Equal Employment Opportunity Commission. WQED Multimedia provides equitable consideration for employment for qualified applicants with criminal histories in a manner consistent with relevant legal requirements. Qualified applicants with a disability or disabled veterans who are unable or limited in their ability to apply (as a result of their disability) have the right to request reasonable accommodation by emailing careers@WQED.org.